Curto News is a news site with the purpose of having short and assertive news for people that wants reliable information in a short period of time. It wanted to stand out between another editorial brands, but without loosing the essence of a news site. The two half moons of the sides represents a window opening, and the circle and star at the center, sun and star, day and night, since the news are for any time of the day. The brand can also be altered according to the website's section, divided into four main categories: technology, entertainment and arts & culture. The chosen slogan were "precise information at the right time".